212 Changfeng.
A bold, cinematic landing experience for an off-road vehicle brand.
212 Changfeng is an off-road vehicle brand. We designed a bold, full-bleed web experience that puts the vehicle front and centre — built to feel rugged, premium and made for adventure.
The challenge
The brand needed a site that captured the spirit of off-roading — power and capability — without feeling like a generic car template. It had to look striking on the first scroll and guide visitors toward booking a service or test drive.
What we designed
A cinematic hero with full-bleed imagery, oversized typography, and a clear primary action. We art-directed the photography treatment and designed motion that adds energy without getting in the way of the message.
The outcome
A landing experience that feels confident and adventurous, with a clear path to conversion — and a layout system that flexes across models and campaigns.
